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About Foodwise

 FoodWise was born of a simple desire for families to be healthy and eat well at home.


In 2014, our founder developed a business concept to source quality food for Hong Kong families. Through strong connections with international suppliers, he was able to ship products directly from their source. FoodWise began small, catering to just a few families, and grew daily, evolving into today’s chain of seven supermarkets dotted throughout Hong Kong, plus a dedicated online shop. Recent partnerships with platforms like HKTVmall, Deliveroo and Foodpanda have elevated our online-to-offline reach.

We are passionate about quality food: meat from naturally grazed livestock, poultry raised without antibiotics or dietary additives, sustainable seafood, fine wines and other good groceries. Everything we stock comes from carefully vetted sources that we trust, so you can too.



FoodWise means eating wisely. We are dedicated to providing quality food that is also delicious. Our professional merchandising team sources only the best produce from trusted suppliers around the globe: frozen meat and poultry from farms where livestock is reared naturally without dietary additives, and sustainable seafood; a wide range of wines and spirits; fresh fruit and vegetables; and other sundry groceries and daily necessities.




The FoodWise family is passionate about real food. We are committed to improving the wellbeing of our taste-conscious but busy customers, hence we offer a wide variety of products in a convenient and comfortable shopping environment.



FoodWise delivers a taste of the finer things in life, with a firm eye on health and nutritional value as well as value for money. As your family grows, so do we, bringing you the convenience of more top-notch groceries for a better quality of life. 

FoodWise recognises the connection between food and wellbeing, and emphasises three key principles:

Quality
Our commitment to our customers begins with our commitment to quality, and our commitment to quality begins long before our products reach our shelves. We take great care to ensure excellence in the way our food is grown, prepared and handled.

Natural
We believe it is time for food to go ‘back to basics’ – safe, natural, nourishing and wholesome.

Convenience
In the fast-paced city of Hong Kong, easily accessible food at affordable prices is our priority, so healthy home eating can become part of everyday life.